Founder-led AI for UK local businesses

Every enquiry answered. Even when you can't.

AI that answers your calls, replies to messages and books jobs, 24/7. From ยฃ297/month.

  • Live in 48 hours
  • No long contracts
  • Built and run by a real person
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Rutspin AI

Your AI Employee, Always On

Online
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Hi, I missed your call, how can I help? ๐Ÿ‘‹
Do you have availability this week?
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Yes! I have Thursday at 10am or Friday at 2pm. Which suits you? ๐Ÿ“…
Booking confirmed
The problem, in real numbers

Calls go unanswered. Customers go elsewhere.

Every missed call is a job that walked out the door. The numbers tell the story.

47%

of UK small businesses missed a mystery-shopper's call.

Source: TelePA survey of 142 UK SMEs, via UBC

70%

of consumers are likely to choose the business that responds first.

Source: Moneypenny research

Only 23%

of customers keep trying if they get no response.

Source: Moneypenny research
How it works

Three steps. Live in 48 hours.

No new software to learn. We set everything up โ€” you just get the bookings.

1

A customer calls or messages

They ring your number or message your business โ€” any time, day or night.

2

Your AI answers, qualifies and books

Rutspin picks up in seconds, has a natural conversation and books the job into your calendar.

3

You get the booking and details on your phone

The booking and everything the customer said lands on your phone, ready to go.

Hear your own AI receptionist in 30 seconds.

Type in your business name and what you do. We'll build a demo you can call and talk to. No card, no sales call.

What are missed calls costing you?

Tell us your calls and average job value. We'll show you what unanswered enquiries are really costing โ€” in two minutes.

Calculate the cost
Pricing

Simple monthly plans. No setup fee.

One price, one monthly fee, no long contracts. Cancel with 30 days' notice.

Starter

Everything most local businesses need to stop missing calls.

ยฃ297/month
  • AI website chat
  • Missed-call text-back
  • SMS and WhatsApp replies
  • Enquiry capture
  • Setup and training
  • No setup fee
Most popular

Pro

The full Rutspin system โ€” with 24/7 AI answering every call.

ยฃ497/month
  • Everything in Starter
  • AI voice receptionist โ€” answers calls 24/7
  • Booking automation
  • Calendar integration
  • Priority support

Elite

For busy multi-site or high-volume businesses that want it tailored.

fromยฃ997/month
  • Everything in Pro
  • Custom voice agents
  • Advanced call routing
  • Tailored CRM pipelines
  • Custom integrations
  • Ongoing optimisation

No setup fee ยท Cancel with 30 days' notice ยท Prices exclude VAT if applicable

Want your social media done too? ๐Ÿ’ฌ

Combine any plan with Rutspin Social and save ยฃ100/month.

See Rutspin Social

Also available on request

Websites ยท Custom apps ยท Quizzes and calculators ยท Lead magnets. Quoted per project.

Ask about a project
Meet the founder

No call centre. No faceless agency.

I'm Leon Walker. I build and run every Rutspin system myself, from Hitchin, Hertfordshire.

No call centre, no faceless agency. If something needs fixing, you're talking to the person who built it.

Hitchin, Hertfordshire
Leon Walker, founder of Rutspin
Leon WalkerFounder & Engineer
FAQ

Questions, answered.

Straight answers. If yours isn't here, just ask.

The demo takes 30 seconds. No card. No sales call.